Show me why Jay Conrad Levinson thinks the Guerrilla Balance Sheet is required reading for Guerrilla Marketers!

How to avoid running out of money by turning ?traditional? marketing expenses into actual profit centers (In business, your number one expense is normally getting the first sale? now you can turn it into cash)

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How to virtually eliminate time-suckers and window shoppers that waste your time and resources and ultimately drive many entrepreneurs out of business

[In it] I found a way to support my offline business by setting up an automated online Information Marketing Business,..., to ensure maximum success!

After the introduction of the Marlboro Man, and the guerrilla branding campaign to promote it, Marlboro became the #1 brand in a multi-billion dollar industr

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