Email marketing means sending of emails to individuals with a view of them securing you services or buying your products. These emails can either be sent to any randomly selected individuals or it can be targeted towards a certain specific individuals. It is the latter that obviously achieves greater success rates as it is usually based on proper analysis of the individuals present in masses and then the prospective clients are chosen from among them.

This analysis can be carried out in varying degrees, it may simply imply sending of emails to those who opt for them on a website or it may involve an in depth analysis.
The various criteria on which the target of a particular marketing is based may include the specific strata of the society based on their economic status, the particular region they may belong to etcetera.

Targeted marketing has specific importance in the field of email marketing as unlike marketing through other media such as newspapers, billboards or television, the email will be read only by the person who is meant to receive there and hence if a person who is likely to avail the particular services you offer is missed out, it would lead to a very possible loss for your business.

The process of finding out the people belonging to your particular group can be found out by means of surveys etcetera. For example, if you wish to market a product intended for teenagers, you can carry out certain campaigns in schools or colleges from which you will gain access to their email addresses.

As in case of all other needs in email marketing, here as well it is the software that helps you out a lot in segregating the particular individuals who would receive your marketing emails. They will help you in classifying the data that you have received through certain surveys etcetera. Also if the surveys have been internet based much software nowadays are available which will sort the data by themselves and send the requisite email to them without any human element featuring in the task except initially to specify the segregation criteria.

More and more number of businesses is now adopting the use of targeted email marketing to classify their possible customers from others and this trend has indeed proved to be successful as when targeted email marketing carried out, the actual customers gained by it is about nine times greater than those gained by extensive email marketing.