Marc Browne Marketing LLC

Just when you thought mobile payments were down and out, Google steps up to the plate. Google recently announced its NFC technology embedded in their Android Smartphone OS that turns the devices into an electronic wallet.A few weeks back, it was announced that mobile carriers backing the most promising NFC player, Isis were scaling back [...]

According to an insightful new report on the state of mobile marketing, mobile ROI remains an elusive concept for upwards of one-third of all mobile marketers.This information comes to us by way of an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser.Highlighted Wednesday by eMarketer, better than 33% of the [...]

A release at the Cairo Cristal Club seminar states that 41% of Mobinil’s opt-in subscriber base is between 15-24 years old. Egyptian mobile operator, Mobinil, has seen over 1 million subscribers opt-in for its mobile marketing service in the last two months. The “Mobinil Ads” service provides mobile subscribers access to interactive marketing campaigns tailored [...]

Posted: 6/2/2011By: Jaime O’HaraWhile many marketers have rolled out strong mobile campaigns, targeting consumers at a variety of touch points across multiple platforms, few are measuring the success of their business marketing efforts, a new survey reveals. According to King Fish Media’s recent report, one in three North American firms do not measure the success [...]

Just when you thought mobile payments were down and out, Google steps up to the plate. Google recently announced its NFC technology embedded in their Android Smartphone OS that turns the devices into an electronic wallet.A few weeks back, it was announced that mobile carriers backing the most promising NFC player, Isis were scaling back [...]

June 02, 2011 05:17 PM Eastern Daylight Time LAS VEGAS–(BUSINESS WIRE)–SkyWire® Media, Inc., a nationwide SMS Mobile Marketing and Mobile Application Development company, announced that it was awarded a new patent which includes ad-hoc, pre-scheduled SMS trigger events and viral messaging capabilities. The United States Patent and Trademark Office granted United States Patent Number 7,920,850 for a [...]

Are you interested in promoting mobile content, such as mobile branded apps? Or maybe, you’re a performance marketer who is tired of the high price points and low return of search engine marketing. Mobile advertising, with its low entry prices and unique capabilities, can be a great alternative.A shift in mobile advertising is beginning to [...]